An operator's school for CEOs mastering AI
The CEOs who master AI will leave everyone else behind.
Wherever you are with AI (even if it's still ChatGPT for emails), the path to the top 1% of CEOs starts here.
1,600 founder-CEOs read it free, every Thursday. Unsubscribe in one click.
Written by an operator, not a marketer.
“The internal pressure to figure out AI was growing every day and I had no idea where to start. I'm so glad I found an education site that's run by a real operator. There was so much junk information out there from people looking for clicks or that have no idea how these things fit in real businesses. DeskTheory is exactly what I was looking for and it's completely transformed my business.”
Andrew Lissimore · CEO of Headphones.com and Lantern
I'm an operator first.
I run Headphones.com, the largest specialty headphone retailer in the world, and Lantern, a venture-backed software company. Both got outsized leverage the moment I started using AI seriously.
There's a widening gap between CEOs who master AI and CEOs who use ChatGPT to write their emails. The first group compounds. Over enough time, the two end up on different planets. Closing that gap is the highest-leverage work a CEO can do right now: not the product, not the raise, not the next hire. That is the whole game.
The trouble is the noise. Most AI advice comes from people monetizing attention, not operators running companies. I built DeskTheory to filter signal from noise for my CEO friends. One rule sits behind every piece: it is what I would tell a friend about what is working in my businesses this week. No theory without a workflow attached. No vendor pitch. No hype.
Get what I'd tell a friend, free, every Thursday.
The signal ships every week.
Recent workflows, the latest news, and the most recent Thursday 3. This is the work; judge it before you subscribe.
I used to search my own email under the table mid-meeting. I finally fixed that.
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Subscribe free →Most popular · The books · $99
Three operator's guides to running on AI.
AI for CEOs Starting from Scratch is the no-terminal on-ramp; the OpenCLAW and Claude Code manuals are the tool manuals for when you are ready. Workflows, prompts verbatim, and the trade-offs that save you the expensive detours. Read the full argument first →
Want the full system? The operator guides are $99 each.
See the books →$99 each · $199 for all three
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Every Thursday morning, three workflows that put you in the top 1% of CEOs. Ninety seconds to read on your phone. Written by an operator, not a marketer.
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